Influence: The Psychology of Persuasion by Robert B. Cialdini

Regular price: £18.95
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The science of saying yes - a renowned international bestseller

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings.

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'Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success'
Good Reads

336 pages

ISBN 9780061241895

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